Using Social Media For Good Intentions

Posted: March 29, 2012 in Uncategorized

People can do a lot of good through the use of social media in many different ways.

Celebrities get involved by sending important messages out to the public through social media. Celebrities like Rihanna, Kanye West, Justin Beiber and lady Ga Ga use their social media websites such as, Twitter and Myspace to raise awareness of the food crisis in East Africa. They team up with the charity group Save The Children Foundation, who are strongly dedicated by providing food and medical supplies to Somalia and other nations in that region that are facing shortages. The pop stars dedicate their tweets and posts to round up the support of their followers/fans to raise awareness and collect donations that go to these charity organisations. Not only do celebrities help out but all kinds of businesses do to!

Businesses sponsor charities to raise the awareness of the charity and it can be a good business strategy for them. For example Westpac have the rescue helicopter charity in which they promote on their website and Facebook page where people can make small donations to a good cause. In the 6 years they have been running, Westpac have raised over 5.5 million dollars in rescue helicopters in New Zealand and they could not have done it without the help of social media.

Who is Kony??

The headline that is making news all around the world so far in 2012 and a popular conversation starter in the social media world. On March 5th, a charity in America posted a half an hour video of a man named Kony through the popular website YouTube and what he has been doing to the people of his country. This video suddenly went global and instantly started to get hits and people having there say in the matter. The group posted this video so they could get peoples attention and aware of this man named Kony, so he can be stopped at all costs. Some of Kony’s actions include kidnapping children, making them kill their families, turning them into child sex slaves and into solders that kill for a living. This American charity group “the invisible children” uses social media for good intentions to help put a end to the use of Kony’s actions in the rebel war and aims to restore affected communities in Central Africa to provide peace and prosperity. You can find out more information on their website


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